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Ars Technica Jun 26, 2026 at 18:19 Big Tech Rising Hot

Netflix now requires every user profile to be tied to unique email address

Update began June 15 and will no longer allow you to share your login info.

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By Scharon Harding Original source
Netflix now requires every user profile to be tied to unique email address

Recently, my father called me in a panic. There were just a few minutes until Netflix would start streaming a live MMA event, and he couldn’t get into my account. For a while, he had accessed Netflix as an add-on member with his own profile through my household’s account. That day, however, he was logged out and couldn’t use my login credentials to watch Netflix. Instead, he saw a prompt asking him to “add an email address to your profile” to continue. A Reddit user shared this image of the notification that affected profile owners are seeing. Credit: Scotti_Dev/Reddit/Netflix After some frantic phone troubleshooting and a couple of password resets, we realized that my father had to create his own login to continue using the extra profile I paid for. Although I was able to get him set up in time (for some disappointing bouts), the situation was confusing and inconvenient. Read full article Comments

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Netflix now requires every user profile to be tied to unique email address

Update began June 15 and will no longer allow you to share your login info.

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