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Ars Technica Apr 2, 2026 at 20:54 Big Tech

Perplexity's "Incognito Mode" is a "sham," lawsuit says

Google, Meta, and Perplexity accused of sharing millions of chats to increase ad revenue.

By Ashley Belanger Original source
Perplexity's "Incognito Mode" is a "sham," lawsuit says

Perplexity's AI search engine encourages users to go deeper with their prompts by engaging in chat sessions that a lawsuit has alleged are often shared in their entirety with Google and Meta without users' knowledge or consent. "This happened to every user regardless of whether or not they signed up for a Perplexity account," the lawsuit alleged, while stressing that "enormous volumes of sensitive information from both subscribed and non-subscribed users" are shared. Using developer tools, the lawsuit found that opening prompts are always shared, as are any follow-up questions the search engine asks that a user clicks on. Privacy concerns are seemingly worse for non-subscribed users, the complaint alleged. Their initial prompts are shared with "a URL through which the entire conversation may be accessed by third parties like Meta and Google."Read full article Comments

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