Whoop has LeBron – now it wants your mom
Whoop founder Will Ahmed has spent 14 years building a health wearable beloved by elite athletes, and is now racing Oura — and the FDA, and the limits of consumer medicine — to turn it into something that could one day save your life.
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After 14 years of building the athlete‑favored Whoop wearable, founder Will Ahmed is now racing competitors like Oura and confronting FDA regulations as he seeks to expand the device’s health capabilities, potentially to the point of saving lives.
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