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Ars Technica Apr 29, 2026 at 18:02 Big Tech Stable Warm

Howdy's dated $3/month ad-free streaming service said to have 1M subscribers

Most are keeping their subscriptions after signing up, too, research firm says.

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By Scharon Harding Original source
Howdy's dated $3/month ad-free streaming service said to have 1M subscribers

Six months after its launch, research firm Antenna estimates that the Howdy streaming service has more than 1 million subscribers. Roku debuted Howdy in August. The subscription video-on-demand (SVOD) service is $3 per month and doesn't have commercials. In an announcement today, Antenna estimated that almost 300,000 people signed up for Howdy in August and that the service gained 100,000 subscribers in each subsequent month. Read full article Comments

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Apr 29, 2026 at 18:02 Ars Technica

Howdy's dated $3/month ad-free streaming service said to have 1M subscribers

Most are keeping their subscriptions after signing up, too, research firm says.

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